Programmatic

Phantom Billstickers brings Alien: Romulus fear to Auckland streets

AUCKLAND, Today: Get ready for a scare! Phantom Billstickers is launching a bone-chilling campaign ahead of the highly anticipated release of Alien: Romulus. This campaign is set to redefine terror.

To honour the legacy of the Alien franchise, a massive installation of the iconic alien will dominate Auckland’s Ponsonby Road and Pitt Street. Backlit with eerie lighting, it’s designed to capture the fear that fans know and love.


“We wanted to create something that not only grabs attention but also evokes the visceral horror that Alien fans have come to expect.” – Connor Luycas-Dyer


“We wanted to create something that not only grabs attention but also evokes the visceral horror that Alien fans have come to expect,” said Connor Luycas-Dyer, Creative Lead at Phantom Billstickers. He added that the campaign aims to be an immersive experience.

This towering installation will be impossible to miss, reminding every one of the terror awaiting them in cinemas. The visuals are as haunting as they are iconic, bringing Alien fear directly to Auckland’s streets.

Alien: Romulus hits theatres on the 15th of August, but the fear begins on the streets. Phantom Billstickers invites you to experience the dread firsthand—if you dare.


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