Wright Communications, New Zealand’s largest B Corp certified public relations agency, is proud to announce two new hires, strengthening its team in its mission to support sustainable brands.
Amy Robens has been appointed as Group Account Director – Consumer and NGO, a newly created role that underscores Wright Communications’ commitment to enhancing its leadership team.
Robens’ leadership will be pivotal in shaping the future direction of the agency’s consumer and NGO practices, ensuring clients continue to benefit from tailored, effective communication strategies that safeguard and elevate their brands.
Nikki Wright, Managing Director of Wright Communications, says, “Amy’s presence strengthens our ability to deliver intelligent, authentic brand narratives that resonate deeply and build lasting trust.”
Robens adds, “Our team is committed to helping brands with products or services that support Kiwis in transitioning to sustainable lifestyles and seek recognition for doing the right thing.
“We excel in creating smart, multi-channel brand communications that connect influencers with conscious consumers, build stakeholder trust, and enhance brand reputation in the sustainability space.
“What drew me to Wright Communications is the agency’s genuine commitment to its clients and its people. Here, it’s not about egos; it’s about collaboration and driving real change. I’m excited to be part of a team that’s at the forefront of creating memorable, authentic brand stories that avoid the pitfalls of greenwashing.”
Melanie Araya joins Wright Communications as an Account Executive, bringing a communications degree, a passion for sustainability, and excellent service skills from her time as an Air NZ Business Premier flight attendant.
Wright Communications, a three-time Agency of the Year award winner, has become the trusted partner for leading consumer brands such as Toyota, Lexus, and Unilever. The agency’s growth in consumer PR is a direct result of its ability to understand sustainability inherently, offer innovative solutions, and execute flawlessly—all while maintaining well-managed budgets, efficient workflows, and transparent communication.
“Our team is also committed to social impact, dedicating $ 100,000+ in pro bono time to valued charity clients every year,” Wright adds.
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