It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]
The post Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? appeared first on AdExchanger.