AUCKLAND, Today: NZME is teaming up with ANZ for a special Daffodil Day event on Friday, 30 August. The live broadcast will feature star-studded music performances, guest appearances, and fundraising for the Cancer Society.
ZM hosts Carl Fletcher, Vaughan Smith, Hayley Sproull, Georgia Burt, Bree Tomasel, and Clint Roberts will emcee the event, held at NZME’s Auckland HQ. The entire show will be broadcast live on-air and online via ZM and iHeartRadio.
The lineup includes Jeremy Wells, Hilary Barry, Jono Pryor, Ben Boyce, Megan Papas, Toni Street, and Sam Wallace. Performances by Cassie Henderson and Jon Toogood will entertain throughout the day.
Leading up to the big day, NZME stations have been running telethon-style challenges to inspire early donations. The Hits’ Matty McLean and PJ Harding could take an icy dip, while Flava’s hosts might run a kilometre for every thousand dollars raised.
“Daffodil Day is an iconic day that has been a part of New Zealand communities for 34 years and ANZ is proud to have been part of it over that time. The telethons of the 80s live-on in Kiwi culture.” – Sarah Rogan
NZME’s Chief Commercial Officer, James Butcher, shared his excitement, “We’re incredibly proud to be working with our valued agency partner, PHD, and the awesome team at ANZ for the iconic Daffodil Day fundraiser.
“Radio plays a big part in our local communities and we are pleased we can harness the power of our many radio brands, our well-known hosts and voices to help drive donations,” James adds.
NZME General Manager of Agency Sales, Sarah Yetton says, “This unique initiative unites multiple NZME brands, radio stations, and talent at a scale we’ve never seen before. To build momentum, we’re launching multiple lead-up challenges across our entire network, generating excitement, and driving donations. Our support is dedicated to entertaining, educating and inspiring New Zealanders to give generously this Daffodil Day.”
ANZ Head of Sponsorship, Sarah Rogan added, “Daffodil Day is an iconic day that has been a part of New Zealand communities for 34 years and ANZ is proud to have been part of it over that time. The telethons of the 80s live-on in Kiwi culture.”
NZME’s team of 1200 will also show their support through an internal Fake it or Bake It bake sale fundraiser. To listen in on Friday, 30 August, tune in to ZM or catch the livestream. To make an instant $ 3 donation, text SUPPORT to 206.
Share this Post
The post NZME and ANZ bring star-studded fun to Daffodil Day appeared first on M+AD!.