Auckland-based creative agency Concoction is marking the next chapter in its journey with a rebrand and new name – Boxer.
After nearly ten years, the change reflects the natural evolution of the agency, its current identity and vision for the future.
“The name Boxer really speaks to who we are today,” says Tim Eggers, Founder and Managing Director of Boxer.
“We’ve grown so much over the past 10 years, and we wanted our brand to reflect that evolution. Boxer is about agility, strategy, and having the courage to stand out in a crowded field. We’re ready to take on whatever comes next.”
The agency believes in the power of being different – setting trends and being innovative and Eggers adds that this new identity, Boxer, encapsulates that ethos perfectly.
Fuelled by a deep understanding of their clients’ purpose, market and position, the agency combines these insights with their own strengths in creative branding, strategy and production.
With a passion for creativity, combined with a decade of experience, they bring a fresh perspective, embracing challenges with confidence and determination. The rebrand marks a new chapter in their journey, one where the team is more unified and ready to make an impact.
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