Programmatic

Week of September 2 Morning News Ratings: Today Climbs to the Top in Total Viewers

September saw the return of college football and NFL action, but the venue that recorded an upset was in the morning show ratings field as NBC News’ Today emerged as the most-watched morning show for the week of Sept. 2–not only in the advertiser-coveted demo of Adults 25-54 but in total viewers as well. Heading…
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