Programmatic

Fruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign

Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it’s closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn’t advertised…
Adweek Feed