Lion NZ has appointed PHD as its new media agency partner to shape its media strategy, planning and buying for its key beer, wine, spirit, RTD and coffee brands.
With its industry expertise and innovative approaches, PHD will enhance brand performance and drive significant impact.
The agency will be responsible for driving integrated media campaigns across all media channels, utilising insights and cutting-edge technology to elevate Lion’s Brands impact in the marketplace.
The news comes following a competitive review process, where Lion NZ was extremely impressed by the quality of all participating agencies.
Lion NZ Marketing Director, Annemarie Browne says, “We’re thrilled to welcome PHD as our new media agency partner.
“Our goal is to elevate Lion’s brands’ presence and cultural impact with New Zealand audiences. This partnership aligns perfectly with our strategic vision and will focus on optimising our entire portfolio. PHD’s leadership in the media industry, collaborative approach, and innovative solutions were key factors in their selection. We were extremely impressed with their team and look forward to creating culture-defining work together.”
Nikki Grafton, CEO at PHD Aotearoa, adds, “We are so happy to have the opportunity to partner with the Lion team and their portfolio of iconic brands. Lion’s passion for market leading innovation and smart media thinking is exciting and the PHD team cannot wait to get stuck in and deliver great work and business results together.”
PHD’s appointment reinforces Lion’s commitment to embracing new media opportunities to stay ahead in an ever-evolving market and will help ensure continued growth in years to come. Speight’s continues to be New Zealand’s largest alcohol brand and Steinlager continues to stay relevant and grow with a legacy of more than 65 years being New Zealand’s finest lager.
Lion NZ would like to thank EssenceMediacom for their commitment and partnership over the past 5 years. PHD will officially assume responsibility for the Lion account from November 1.
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