Luxury motorhome and caravan manufacturer TrailLite has partnered with Quantum Jump, Conductor and Sneakers Media to celebrating the miles of memories they’ve created for 70 years.
The company, headquartered in Pukekohe, was founded in 1954. Letitia Eyes, GM of Retail at TrailLite explains, “This is not just a chance to celebrate 70 years of crafting luxury motorhomes and caravans in New Zealand, but also to reflect on the years of incredible memories we’ve been a part of for Kiwis.
“What we’ve really established over the years goes beyond high spec motorhomes and caravans; it’s a community of explorers and adventurers who love discovering New Zealand in NZ made comfort.”
To bring this to life, Quantum Jump sought to evoke the magic of wanderlust that Kiwis seek.
“We started with a piece of film that visually and poetically evokes the spirit of Kiwi adventuring and conveys the comfort that comes from taking the luxuries of home with you in a TrailLite motorhome or caravan. We want to inspire new adventurers to get out and discover more of New Zealand” says Creative Partner Drew Ayers.
The Miles of Memories campaign rolls out across YouTube and other placements, social and digital through 1-1 marketing automation and at NZ’s largest motorhome event at Mystery Creek, Hamilton, the NZMCA Motorhome, Caravan & Leisure Show, to build this significant moment for the brand.
User generated content is also key to celebrating the Miles of Memories. “We’re in a unique position where we have a large number of highly engaged customers so wanted to harness this and share back what makes TrailLite special for them. We put out the call, and memories have come flooding in, providing some incredible user-generated content. We’ve had photos and stories of generations passing the love down,” says Zoë MacDonald-Mair, Business Director at Quantum Jump.
“We’re very grateful to our customers for their loyalty, and it’s great to celebrate this significant milestone by sharing so much of the joy TrailLite has been a part of over the last 70 years” said Letitia Eyes. “We’re also restoring one of the original TrailLite caravans from the 1950’s which will be on display at Mystery Creek.”
Credits
TrailLite
Shaun Newman – Joint Managing Director
Letitia Eyes – General Manager of Retail
Petra Hasselman – Marketing & Customer Experience Specialist
Quantum Jump
Wayne Pick – Creative Partner
Drew Ayers – Creative Partner
Kelly Elcock – Senior Creative
Craig Murray – Motion Graphics
Zoë MacDonald-Mair – Business Director
Bella Chaytor Waddy – Senior Account Manager
Justin Biddle – Digital Execution
Ben Goodale – CEO
Conductor
John Baker – Founder
Sneakers Media
Natalie Gallagher – Digital Director
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