AUCKLAND, Today: New Zealand’s premium lifestyle magazines, NZ House & Garden and NZ Gardener, have found a new digital home on The Post’s website, bringing fresh benefits for both advertisers and subscribers.
These popular titles will now have dedicated sections on thepost.co.nz, a platform that’s been steadily growing its national audience since launching 18 months ago.
Subscribers to The Press and Waikato Times will also gain access to this premium content, expanding its availability across the country.
Stuff Brand Connections Managing Director, Matt Headland, says, “More than half of the readers of NZ House & Garden and NZ Gardener are homeowners or the main shopper in their household, making them a valuable audience for advertisers.”
“We’re always looking at how we can add more value for our subscribers. This latest addition to our offering of beautifully told New Zealand stories makes The Post an unmissable destination for Kiwis across the country who value high quality content.” – Joanna Norris
He added, “Their new digital home on thepost.co.nz means our partners can reach a larger, more diverse audience, we can offer more insights on engagement through first-party data and brands can target these high-value readers in a premium digital environment.”
Stuff Masthead Publishing Managing Director Joanna Norris believes this premium lifestyle content is the perfect fit alongside The Post’s award-winning journalism.
“We’re always looking at how we can add more value for our subscribers. This latest addition to our offering of beautifully told New Zealand stories makes The Post an unmissable destination for Kiwis across the country who value high quality content,” Norris said.
This latest development builds on previous content enhancements, including the addition of North & South magazine in June and the availability of Sunday and Your Weekend magazine content to subscribers of The Post, The Press, and Waikato Times.
*Source: Nielsen CMI Q3 23 – Q2 24
Share this Post
The post NZ House & Garden and NZ Gardener go digital on <i>The Post</i> appeared first on M+AD!.