AUCKLAND, Today: Ever notice your broadband slowing down or becoming inconsistent during busy times? If you’re on wireless broadband, these issues might be more common than you think.
Chorus, New Zealand’s largest telecommunications provider, is helping Kiwis understand the differences between broadband options. With fibre available to over 1.5 million homes, their new campaign emphasises consumer education.
The campaign highlights key issues with wireless broadband, like sharing connections through cell towers, environmental signal disruptions, and slower speeds during peak times, compared to fibre’s dedicated connection.
Fibre broadband delivers a consistent, high-performing connection directly to your home. Independent tests, such as Measuring Broadband NZ by the Commerce Commission, show fibre consistently outperforms fixed wireless in speed and reliability.
“Consumers may not realise the trade-offs when choosing broadband. Not all technologies are created equal, and we want more Kiwis to enjoy fibre’s benefits.” – Matthew Daunt
“Competition is heating up in the broadband market, and consumers are increasingly valuing quality broadband in our digitally connected world,” says Matthew Daunt, Brand Lead – Marketing at Chorus. “Our goal is to help consumers make informed choices.”
Daunt adds, “Consumers may not realise the trade-offs when choosing broadband. Not all technologies are created equal, and we want more Kiwis to enjoy fibre’s benefits.”
Steve Cochran, Saatchi & Saatchi Chief Creative Officer, says, “Most of us skip the fine print when signing up for services. We used providers’ own fine print to show the differences in broadband technologies.”
The campaign kicks off today across TV, radio, OOH, and digital display.
CREDITS
Client: Chorus
Chorus – Head of Brand & Marketing: Karren Harker
Chorus – Brand Lead, Marketing: Mathew Daunt
Chorus – Digital Marketing Manager: Sam Collins
Chorus – Content Marketing Manager: Gerard Seth
Creative Agency: Saatchi & Saatchi NZ
Chief Executive Officer: Mark Cochrane
Chief Creative Officer: Steve Cochran
Executive Creative Director: Jordan Sky
Senior Art Director: Tim Yates
Senior Copywriter: Josh Stuart
Chief Strategy Officer: David McIndoe
Strategy Director: Brendan Greenwell
Group Business Director: Amanda Brittain
Business Director: Camille Coltman
Senior Business Manager: Arnav Giri
Executive Producer: Jane Mill
Junior Producer: Grace Roddick
Animation / Head of post-production: Tracey Powell
Sound Company: Franklin Road
Media Agency: FCB Media
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