Lumo has expanded its national network with four new digital billboards in Auckland and Christchurch.
Now with 66 billboards across the country, the new sites include Lumo-Remuera in Auckland and in Christchurch, Lumo-Cranford, Lumo-Innes, and Lumo-Ferrymead In.
These screens allow Lumo to reach an additional 45,648 people, which makes for a total of 1,322,880 individuals weekly, according to analytics from the company’s Lens dashboard.
“We at LUMO have always taken a ‘less is more’ approach, emphasising quality over quantity. Adding to our screen network follows the same principle. Quality locations utilising premium technology in locations that extend our audience reach underpin our most recent network expansion,” says Phil Clemas, LUMO’s Co-Founder & CEO.
Lumo-Remuera is located at the intersection of Ascot Ave and Greenlane East, and at the entrance to the Ellerslie Racecourse, strategically positioned at the gateway to Remuera and East Auckland suburbs. This billboard reaches significant audience volumes during the daily commute, offering exceptional advertising opportunities for brands.
In Christchurch, Lumo-Innes captures traffic heading northeast from the city along Innes Road, with a controlled intersection ensuring high visibility and dwell time. The area is a mix of residential neighbourhoods, schools, and local shops. Lumo-Cranford faces northwest-bound traffic on Cranford Street through St Albans to Northcote. It’s located at a busy intersection in a key commercial and residential area, making it ideal for reaching both local shoppers and commuters. Lumo-Ferrymead In is positioned before a busy roundabout at the end of Ferry Road, connecting the CBD to southeastern suburbs like Sumner. The site is surrounded by major retail stores and eateries, drawing the attention of both local and passing traffic.
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