Programmatic

Week of September 23 Morning News Ratings: GMA Begins the New Season Regaining the Top Spot

The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA’s favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the 2024-2025 season. One week after ceding the top spot, GMA reclaimed its throne in total viewers, moving ahead of…
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