Move over, click-through rates and endless scrolling – there’s a new campaign in town that’s here to shake up how you think about marketing. Reach, the multi-channel marketing agency that turns heads with its fearless approach to letterbox marketing, has released an entertaining video that’s causing a stir.
The new campaign features a frustrated marketer – burned out from trying (and failing) to break through with digital ads alone – who stumbles upon a peculiar young “child-man”.
This quirky character leads her on a journey into the world of creative, tangible printed marketing, proving that letterbox marketing isn’t just a dusty relic of the past, but rather digital marketing’s secret best friend. In an era dominated by screens, Reach reminds us that magic happens when we create a real, physical connection with customers – and how it lifts digital campaigns to new heights.
Engaging, not old-fashioned
“We wanted to have some fun with the myths out there about printed marketing,” said Gemma Ede, Marketing & Strategy Director at Reach. “The idea that print is old-fashioned or doesn’t get results is simply untrue. In tough economic times, the brands that still take the time to craft something emotional and engaging – rather than just blasting out deals – are the ones that people remember.”
This isn’t the first time Reach has taken a playful jab at the industry’s misconceptions. Their much-talked-about “digital scrolling zombie” ad last year humorously highlighted the pitfalls of relying solely on digital ads, portraying an endless loop of attention-deprived screen swiping. Now, with this latest campaign, Reach is making it clear that multi-channel marketing is where the real power lies.
Having grown from their roots as a letterbox marketing specialist, Reach has transformed into a multi-service agency, now helping clients thrive with campaigns that span both offline and online channels. Their creative work doesn’t just get seen – it gets remembered, felt, and acted upon.
So, while others double down on more digital noise, Reach is encouraging marketers to step out of the echo chamber and have some fun with their approach. It’s time to get emotional, get creative, and get touchable.
Reach says printed marketing isn’t just alive – it’s thriving, and ready to supercharge your digital efforts.
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