AUCKLAND, Today: RMH Consulting recently launched Gilmours’ Helping Hospitality and Spring into Your Local campaigns to support New Zealand’s hospitality industry during challenging times.
Six weeks in, results are already impressive, with over 1,000 entries using the campaign hashtag and increased engagement across Gilmours stores.
The business campaign focuses on supporting hospitality businesses through price stability and discounts, positioning Gilmours as a key partner.
The consumer initiative encourages Kiwis to visit local eateries, share experiences, and enter prize draws, with strong uptake across the North Island.
RMH Consulting’s strategy includes leveraging restaurants’ social channels, targeted media releases, and partnerships with industry bodies.
Gilmours stores have actively participated, boosted by in-store promotions and micro-influencers who helped spread the word through authentic engagement.
“The early success of the ‘Helping Hospitality’ and ‘Spring into Your Local’ campaigns highlights the power of a well-designed marketing strategy.”
Early wins include increased foot traffic, strong social media engagement, and positive feedback from Gilmours store owners and customers. Sales representatives have used the campaign to connect with new customers and increase sales.
“The early success of the Helping Hospitality and Spring into Your Local campaigns highlights the power of a well-designed marketing strategy,” said Rachael Hedges, Managing Director of RMH Consulting.
“Gilmours’ commitment to supporting the hospitality sector has resonated deeply with both consumers and industry stakeholders. We’re proud to play a part in driving this initiative forward and seeing such positive results so early on.”
Gilmours General Manager, Cindy Chaimowitz, added, “Gilmours has always been about more than just supply; we’re committed to being a true partner to our hospitality customers. With RMH Consulting’s strategic direction, we’ve engaged with our community in new and meaningful ways.
The success we’re seeing is a testament to the power of partnership and the willingness of New Zealanders to support their local venues.”
RMH Consulting was chosen for their experience in the supermarket and hospitality industries, giving them unique insights into the challenges faced by the sector.
As the campaign gains momentum, RMH Consulting and Gilmours remain committed to ensuring continued support for the hospitality industry.
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