Thompson Spencer to lead Honda NZ campaign

AUCKLAND, Friday: Honda New Zealand has chosen Thompson Spencer to spearhead a major upcoming campaign, following a competitive pitch.

The full-service agency will lead Honda’s creative and media strategy, overseeing production and rollout. The collaboration aims to enhance the brand’s visibility and engagement across all media platforms, setting the stage for a fresh approach to automotive advertising in New Zealand.

Honda New Zealand, a subsidiary of Honda Motor Company, is well-known for its diverse vehicle lineup, quality focus, and commitment to sustainability. Thompson Spencer’s insight-driven strategies will ensure a smooth integration across digital, print, and broadcast media, resonating with Honda’s wide audience.

“Thompson Spencer really impressed with their understanding of our brand and the unique strategic vision for both media and creative that followed.” – Matthew Fong

“We are beyond thrilled to be partnering with Honda New Zealand,” says Melanie Spencer, Thompson Spencer CEO and co-founder. “Honda is an iconic brand with a strong reputation for being both inventive and reliable. We can’t wait for this campaign to come to life.”

Matthew Fong of Honda New Zealand shared his excitement: “Thompson Spencer really impressed with their understanding of our brand and the unique strategic vision for both media and creative that followed. We’re looking forward to seeing the continuing evolution of our brand with their input.”