Programmatic

BarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic

Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign. The campaign, “Unfinished Legacies,” uses AI and deepfake technology to re-create the images, voices…
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