AUCKLAND, Today: Lindauer’s sparkling wine is stepping into a bold new era, reintroducing its iconic brand line, Here’s to us, first launched over 20 years ago.
Leandi Van Der Walt, Lindauer Brand Manager, noted, “In a world where women are embracing their authentic selves, whether it be at work, at home, with friends, Lindauer is here to celebrate those moments. Just like its fans, Lindauer is a drop that’s just as comfortable at an awards night as it is in front of the telly.”
“We were trying to get away from the over-polished tropes that characterise the champagne set, and instead pull Lindauer into a more authentic setting.” – Amy Frengley
Thinkerbell Aotearoa co-founder Amy Frengley shared their vision for Lindauer’s revival, aiming for a refreshingly genuine look. “We were trying to get away from the over-polished tropes that characterise the champagne set, and instead pull Lindauer into a more authentic setting.
“Using a sought-after fashion photographer, we were able to capture images that have a premium feeling, but are still honest.”
The updated look includes a sleek new colour palette, unifying the range. See it out of home and in digital spaces now.
CREDITS
Client: Lion: Leandi Van Der Walt, Ben Wolland, Michelle Mckean, Hayley Pardoe, Ella Fairley, Jenn Wong
Creative agency: Thinkerbell Aotearoa: Lizzie Baird, Regan Grafton, Aarush David, Anne Boothroyd, Megan Bach
Production: Sophie Campbell
Photography: Sophie Miya-Smith
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