Partnering with Quantum Jump, the AA has launched the AALLLLL the Good Stuff Quiz so members can discover for themselves just how many awesome benefits are available to them beyond the iconic AA Roadservice.
The AALLLLL the Good Stuff Quiz is the centrepiece of a campaign programme running through digital, social and 1-1, targeting AA Members.
“The AA has been trusted by Kiwis for more than 120 years. There’s a huge amount of value members can get out of their Membership, and we want to make sure they are making the most of these benefits. Our members have saved over $ 30 million* in the past year with the benefits and discounts available to them. On top of this our large AA Roadservice team help an average of 480,000 roadside callouts each year,” said Jenni Ryan, Chief Marketing Officer at AA.
“Turning this into a communication opportunity we’ve been able to provide members with yet another reward – the chance to win big.”
“We’ve got the ultimate line up of prizes on offer including a brand-new Hybrid Suzuki Swift, Weber BBQs to power our Members through summer and AA Auto Centre vouchers. All members have to do is enter the quiz online,” continued Ryan.
Quantum Jump, CEO Ben Goodale says, “The winning feeling is exactly what being a member of the AA is all about. They’re the roadside superheroes who are there in a flash when you need them most (anyone who knows me has probably heard my South Island roadie story), they’re the team who taught you to parallel park and probably ensured you didn’t buy a lemon”.
“We sought to bring all these benefits and facts about the AA to life in an interactive, engaging quiz which is both fun, educational, and wrapped around a compelling campaign idea,” continued Goodale.
The campaign runs until 6 November, 2024.
* Based on discounts redeemed from 01/07/23 to 30/06/24
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