Programmatic

42.3 Million Viewers Watched Presidential Election Night Coverage

Donald Trump made a political comeback, but the ratings didn’t. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That’s a 25% decline in viewership compared to 2020, which drew 56.9 million viewers in primetime. During the evening, which showcased the Republican presidential candidate,…
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