As part of its new partnership with Sylvia Park, JCDecaux will manage the prominent triple static billboards at New Zealand’s most iconic and largest shopping centre, just in time for the Christmas rush.
From this month, JCDecaux will offer two sets of three portrait sites (3m x 6m) positioned along Carbine Road’s entry and exit routes – a prime opportunity to reach thousands of holiday shoppers.
The new combination billboards offer brands 100% share-of-voice on entry and exit, allowing dynamic, high-frequency exposure to drive engagement and storytelling. Placed to capture shoppers’ attention, they create a unique path-to-purchase opportunity.
These sites are part of a new partnership between JCDecaux and Sylvia Park, which also includes two new digital Smartframes on the Mt Wellington Highway entry and exit.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “Just in time for Christmas, our partnership with Sylvia Park presents an opportunity for brands to tap into one of New Zealand’s most iconic shopping destinations. Brands can dominate key entry and exit points, maximising impact and influence with holiday shoppers.”
Sylvia Park is home to over 230 local and international retailers including fashion, beauty, home, specialty, entertainment and restaurants. It’s also the location for New Zealand’s first ever Ikea, set to open in 2025 – an eagerly anticipated milestone.
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