From November 11th – 17th, pedestrians on Swanston Street in Melbourne will be captivated by an anamorphic illusion showcasing Garnier’s new Vitamin C* Daily Tinted Fluid with SPF50+, combining tinted glow and SPF50+ protection into their customer’s daily routine. For those in New Zealand, there is a print, 3D billboard situated in Auckland Central.
Following Kérastase’s OOH success, Garnier also decided to engage MADE THIS to elevate their OOH experience. Alexander Bachem, Marketing Director for Garnier said: “We are thrilled to introduce the Vitamin C* Daily Tinted Fluid with SPF50+ to our consumers. This product is a perfect blend of innovation and skincare, providing powerful protection with a touch of radiance.
“The collaboration with the MADE THIS team on the creative launch assets has been instrumental in bringing this vision to life. We’re excited to share it with our loyal customers and those discovering Garnier for the first time.”
Dana Del Rosso, Brand Manager at Garnier, said: “We’re extremely pleased with how the creative vision has come together for the launch of our Vitamin C* Daily Tinted Fluid with SPF50+. The MADE THIS team has been exceptional throughout the entire process, making what could have been a complex task feel seamless.
“Their attention to detail, responsiveness and creative expertise have helped us bring our product to life in a way that truly resonates with our audience. It’s been a pleasure collaborating with such a dedicated and talented team.”
Marie-Celine Merret, Head of Creative Technology MADE THIS, said: “Anamorphic 3D creative lends itself so well to a product launch such as this one for Garnier. From concept to first draft of our 3D animation was just about two weeks, that really demonstrates the collaborative nature between us and the L’Oréal team, and it was a true pleasure to work on this.”
The campaign features a D-Class tram, travelling the St Kilda Road tram routes, travelling past the L’Oréal Groupe office, and a number of Digital OOH sites across New Zealand, Melbourne, and Sydney. Additionally, the MADE THIS team have made a number of digital and print spots for Garnier’s retailers as well as internal launch materials for the Garnier team at Melbourne L’Oréal Head Office.
The campaign runs until late November.
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