Stuff strengthens its lead as NZ’s largest news site

AUCKLAND, Today: Stuff, New Zealand’s largest news website, saw its audience grow again in October, with 2.32 million Kiwis visiting—more than 200,000 ahead of its nearest competitor.

The latest Nielsen online rankings confirmed Stuff’s steady growth over the past quarter, solidifying its position as the most visited news site in the country.

Stuff Digital Managing Director Nadia Tolich highlighted the platform’s unique appeal. “More Kiwis visit stuff.co.nz more often and stay for longer than any other news site in the country,” she says.

“A Kiwi news site telling Kiwi stories is crucial for connecting local advertisers with their customers.” – Jaana Collins

She continued, “October was a big month for our live and free coverage of the America’s Cup and the build-up to the US Election, but it is great Kiwi stories about our people and communities that really resonate with our audience.”

Jaana Collins, Stuff’s Director of Agency Markets, spoke about the site’s value for advertisers. “A Kiwi news site telling Kiwi stories is crucial for connecting local advertisers with their customers,” she says.

She added, “Our recent campaigns integrating local personalities with brands and audiences are showing up in these results too. Over the next few months, we’re launching new projects to enhance engagement and integration opportunities.”