FCB Aotearoa’s strategy team gets a dynamic duo

AUCKLAND, Today: FCB Aotearoa has welcomed two experienced strategists to its integrated strategy team, Amy Pollok as Group Strategy Director and Matt Lee as Strategy Director for FCB/Six.

Amy brings over a decade of brand planning and effectiveness expertise. A self-proclaimed “effectiveness nerd,” Pollok joins from Colenso BBDO, where she worked with brands like Skinny, Spark, AMI, and the Breast Cancer Foundation. Her accolades include a Grand Effie, Gold APAC Effies, and the WARC Grand Prix for Long-Term Growth.

“I’m thrilled to be joining the crew at FCB, working across new industries and tackling fresh challenges,” says Pollok. “The team is that rare mix of smart and kind, and they have some incredible longstanding client relationships. I can’t wait to stir things up a bit and help the agency push for brave, brilliant work.”

“Amy and Matt are exceptional talents who bring fresh perspective, experience and banter to our team. These appointments are a huge boost to our strategic capability and the value we offer our clients.” – Matt Kingston

Matt Lee joins as Strategy Director with expertise in data, marketing technology, and AI. He’s worked with brands like Canon Oceania, The Warehouse Group, and Spark NZ/Qrious, specialising in creating meaningful customer journeys through AI and analytics.

“I’m excited to help our clients unlock new possibilities by combining data, marketing technology and new ways of working. Being part of a broader integrated offering with FCB and FCB Media means that we are uniquely positioned to support our clients in this evolving marketing landscape,” says Lee.

Chief Strategy Officer Matt Kingston says, “Amy and Matt are exceptional talents who bring fresh perspective, experience and banter to our team. These appointments are a huge boost to our strategic capability and the value we offer our clients.”