A communications, public relations and brand agency solely focused on the not-for-profit (NFP) sector has launched in Aotearoa New Zealand, created by two former journalists and a brand expert.
Lina Montero Soto, Julie Clothier and Carolyn Brooke have all worked extensively in the non-governmental space and say they see scope for more storytelling in this area to showcase the good work happening in the NFP sector.
“The launch of Good Scoop coincides with Giving Tuesday,” says co-founder Montero Soto.
“Giving Tuesday is a day celebrating positive transformation through collective kindness. It’s fitting because we know Kiwis are a generous bunch when it comes to charitable donations.”
She said organisations needed communications support that could have maximum impact in the crowded charity space in New Zealand.
“We’ve created the NFP agency I always wished I could access whilst I was a client. The Good Scoop recipe for success for not-for-profits is based on shifting to communications that bring narratives and numbers together, are strategically planned yet deliverable with limited resources and build brand consistently,” says co-founder Brooke.
Montero Soto and Clothier have known each other for more than 20 years when they met early in their careers. Brooke and Montero Soto worked together in not-for-profit marketing and communications.
“When the three of us connected and started talking about experiences with Not-For-Profits and our values, this magic happened and so Good Scoop was born,” says Brooke.
As former journalists Clothier and Brooke know how under pressure newsrooms work, and want to deliver impactful stories on behalf of clients that showcase the hard work happening in the charity sector and are worthy to be headline news.
“I love telling stories, and I love working for the greater good so I’m looking forward to working with more like-minded organisations,” says co-founder Clothier.
“We truly understand the link between the stories that people know about a Not-For-Profit and the strength of its brand. We know that short-term goals in public relations and communications campaigns distract from the opportunity Not-For-Profits have to build brand strength and attract support for the long-term,” adds Montero Soto.
“Julie, Carolyn and I are so excited about working with more not-for-profit partners.”
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