Programmatic

Mediaworks and Wellington Airport launch digital offering: Sky Pack

MediaWorks, in partnership with Wellington Airport, has unveiled a new digital offering – aptly named the Sky Pack.

This advertising solution features six 86” digital screens strategically positioned throughout the main terminal of the airport to maximise visibility and impact.

“Wellington Airport welcomes more than 475,000* travellers monthly through its main terminal, not to mention the friends and family who greet and farewell them,” says Mike Watkins, MediaWorks CEO of Outdoor.

“With travellers in a mindset of excitement and anticipation, the Sky Pack represents a unique opportunity to engage with audiences in a dynamic environment.”

Astra Davidson-Powell, Wellington Airport Head of Retail & Advertising, adds, “The introduction of the Sky Pack complements our existing digital assets, further solidifying Wellington Airport’s position as a premier advertising location for brands across Aotearoa and beyond. With MediaWorks’ expertise, we’re excited to offer advertisers multiple premium options for engaging with our local and international visitors as they navigate the vibrant Wellington Airport.”

*Wellington International Airport – Traffic Statistics, October 2024

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