Bastion Secures Kellanova Creative Account

AUCKLAND, Today: Bastion has officially been named the creative partner for Kellanova, replacing Leo Burnett and VML. The agency now oversees Kellogg’s Breakfast and Wholesome Snack brands across Australia.

This milestone builds on Bastion’s recent work celebrating Kellogg Australia’s 100-year anniversary. It signals the beginning of a deeper collaboration between the two organisations.

“Kellanova is innovatively transforming its products, and we’re excited to deliver a bold, contemporary new creative approach to how they go to market in a way that will cut through and resonate with today’s consumers,” said Simon Langley, Chief Creative Officer at Bastion.

Angela Morris, Chief Strategy Officer, added, “We bring a unique understanding of consumers, brands, channels and the category. Our proprietary insight-led approach and integrated strategy will help Kellanova leverage and build their brands to connect and compete more strongly than ever.”

“This decision is a testament to the strong work they have delivered, particularly as we celebrate Kellogg Australia’s 100-year milestone.” – Ben O’Brien

Ana Lynch, Managing Partner at Bastion, shared her excitement about the partnership’s potential. “We’re excited to continue this journey with Kellanova, guiding them through this transformative period with a cohesive strategic & creative approach thanks to a talented team with the skills and capabilities they need to deliver a stronger future.”

Ben O’Brien, Commercial Director at Kellanova Australia, expressed his confidence in the expanded partnership. “We are excited to deepen our partnership with Bastion as they become our lead creative agency for Kellogg’s brands in Australia and New Zealand.

“This decision is a testament to the strong work they have delivered, particularly as we celebrate Kellogg Australia’s 100-year milestone. We look forward to leveraging their creative expertise to continue building our brand legacy.”

This appointment, effective immediately, is a significant win for Bastion and reinforces the growing preference among clients for independent agencies offering agile solutions.

Thinkerbell will continue to lead creative for Kellanova’s salty snack brands, including Pringles, across ANZ.