Waikato-based digital marketing agency Unbound has joined forces with Stape, a specialist in server-side tracking, to provide clients with more accurate data for better decision-making and campaign optimisation.
Stape’s platform simplifies server-side tracking, enabling marketers to gain greater control over their data, extend cookie lifespans, and ensure seamless compliance with privacy regulations.
Quentin Weber, founder and CEO of Unbound, says they have been working with Stape for some time but formalising the partnership means even better support for Unbound clients.
“Data is the foundation of effective marketing, and a partnership with Stape ensures our clients not only have the data to make better decisions but also benefit from our direct connection to the provider.
For us, it’s about delivering the best possible results for their ad spend and Stape allows us to do that.”
Why does this matter? Gathering accurate customer data is becoming increasingly difficult for businesses. Server-side tracking mitigates these issues by offering a robust, privacy-compliant solution for data collection.
This partnership allows Unbound to empower clients to navigate these challenges, ensuring their marketing strategies remain data-driven and impactful in an evolving digital landscape.
The new partnership builds on the agency’s relationships with key industry leaders, including Hivestack, Cookiebot, and Google as a Premier Partner.
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