AUCKLAND, Today: OOHMAA has introduced its first-ever Out of Home Futures Council (OFC), an initiative aimed at aligning industry growth with the evolving priorities of advertisers and advertising agencies.
This new council underscores OOHMAA’s commitment to advancing the Out of Home sector. By addressing advertiser and agency needs, the OFC aims to drive industry growth and foster innovation.
The OFC will serve as a collaborative platform, inviting feedback, building partnerships, and advocating for Out of Home advertising. It’s designed to keep the industry relevant and positioned as a key player in the media landscape.
OOHMAA CEO Natasha O’Connor expressed her excitement for the initiative, “The development of the OFC is about building stronger partnerships with advertisers and agencies, ensuring their voices are not just heard but actively shape the future of our industry.
“The development of the OFC is about building stronger partnerships with advertisers and agencies, ensuring their voices are not just heard but actively shape the future of our industry.”
Together, we can create a collaborative platform that drives growth, innovation, and advocacy for Out of Home advertising. This initiative is a key step in achieving our shared vision for a thriving, future-focused sector.”
OOHMAA is delighted to welcome the inaugural members of the OFC, who bring a wealth of expertise and insight to the council:
- Lion NZ: Kelly McIntyre
- KFC: Holly Knowles
- Lotto NZ: Leah Nielson
- PHD Media: James Davidson
- Spark Foundry: Olly King
- OMG: Scott Keddie
- MBM: Lee-Ann Morris
- Together: Penelope Brown
- Billups: Rohan Prasad
- D3: Richard Thompson
- EssenceMediaCom: Megan Smith
OOHMAA looks forward to collaborating with this esteemed group to shape a future where Out of Home advertising not only achieves new heights but remains an indispensable medium for advertisers and agencies alike.
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