Colenso BBDO Auckland ended 2024 ranked in The One Club for Creativity’s list of top agencies in the Asia Pacific region.
The agency was ranked third in APAC and 18th globally. It is joined on the list by Special New Zealand at 38th in APAC and 199th globally, and dentsu Aotearoa who ranked 48th in APAC and 255th globally.
The One Club for Creativity’s Global Creative Rankings is based on points earned from winning entries in the club’s eight awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
FCB held onto its top spots, with FCB New York crowned Global Agency of the Year and FCB Global named as Agency Network of the Year for 2024.
For the APAC region, dentsu Tokyo came in as the top ranked agency (ranking 6th worldwide), followed by The Monkeys Sydney (17th worldwide) and Colenso BBDO Auckland, TBWA\Hakuhodo Tokyo and VML Australia Sydney.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” says Kevin Swanepoel, CEO, The One Club.
“There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
ADC Annual Awards
The One Club has also recently announced the nearly 270 top creatives from 48 countries who will serve on the jury for the ADC 104th Annual Awards. It includes representatives from APAC, Europe, Latin America, Middle East & Africa and North America.
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 31, 2025, with extended deadline of February 14, 2025, and final deadline February 28, 2025.
Among the changes for the ADC 104th Annual Awards are:
- Pharma/Health/Wellness has been added as a new discipline.
- Publication Design has been divided into two disciplines: Book Design and Magazine/Newspaper Design.
- Product Design and Packaging Design now have their own dedicated juries (both disciplines were previously judged by the same jury).
- The Typography discipline is now called Typography/Lettering.
Judging for the ADC 104th Annual Awards takes place in March 2025. Finalists — all entries winning either Gold, Silver, Bronze Cubes or Merit — will be announced early April, with winners unveiled at the ADC 104th Annual Awards ceremony during The One Club’s Creative Week 2025 in New York in May.
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