Programmatic

The Duracell Scientist Powers Up Battery Brand’s Super Bowl Debut

Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, “Built Different.” VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the…
Adweek Feed