AUCKLAND, Yesterday: Magnite (NASDAQ: MGNI), a leading independent sell-side advertising company, is teaming up with Sky New Zealand. This partnership introduces programmatic advertising to Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.
This collaboration follows Sky Sport Now’s recent foray into digital advertising. For the first time, buyers can access the platform’s high-value live sports inventory programmatically.
With 51.3 million annual streams* and features content across an average of 35 sporting codes. This provides advertisers a stellar chance to reach audiences with data-driven targeting within a premium setting.
Magnite’s advanced streaming technology will enable Sky to maximise the value of their content while enhancing viewer experience. It also simplifies the process for buyers to acquire scalable, premium inventory and engage with dedicated audiences.
“Sky New Zealand has expanded their offering to meet the consumer appetite for more accessible live sports content, and we’re pleased to be working with them to unlock new opportunities for advertisers to reach highly engaged sports fans.” – Yael Milbank
Lauren Quaintance, Sky New Zealand’s Chief Media and Data Officer, shares: “The launch of digital advertising on Sky Sport Now unlocks Sky’s highly engaged live sport audiences on this platform for the first time.
“With all the live sport that Kiwis love in one place and scalable audiences now available to local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers.”
“Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly effective partner. We’re excited to continue working with them to facilitate programmatic access to Sky’s highly engaged live sport audiences for the first time.”
Yael Milbank, Managing Director, ANZ at Magnite, remarks: “Sky New Zealand has expanded their offering to meet the consumer appetite for more accessible live sports content, and we’re pleased to be working with them to unlock new opportunities for advertisers to reach highly engaged sports fans.
“We look forward to helping drive continued success as they leverage our leading streaming technology to enable programmatic activation of premium live sports inventory on Sky Sport Now.”
*SOURCE 1: NIELSEN CMI, Q1 2023 – Q4 2023, AP15+, ONLINE VIDEO/TV SERVICES USED L7D.
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