New Zealand health and beauty media brand The House of Wellness is taking to the airwaves with help from music radio station The Breeze.
The House of Wellness is a monthly magazine made in partnership with Chemist Warehouse and Stuff Group, and includes advice, recipes and products to support wellness goals.
Weekly from 8am on February 23, The House of Wellness radio show will air on The Breeze network, hosted by broadcaster Mel Homer.
Homer will be joined by an ensemble cast including fellow Breeze personality Mike Puru, and community pharmacist Piyara Perera.
Chemist Warehouse CEO Azman Haroon says, “We’re excited to partner with MediaWorks to continue
evolving The House of Wellness. Stuff have created an impactful and engaging print and digital offering, and having a dedicated weekly radio show on The Breeze further grows our audience and supports our
dedication to providing Kiwi’s with helpful health advice and inspiration on their personal wellbeing journeys.”
Palatable and fun
The House of Wellness radio show and podcast on rova will include health content that’s palatable and fun because nobody wants to be told to eat less, exercise more, get more sleep, and worry less.
Magazine Editor Vanessa Marshall says, “Since the successful launch of The House of Wellness magazine, we’ve connected with countless Kiwis who share our passion for living well. Now, we’re turning up the volume, kicking off the week with inspiration and wellness on our Sunday morning radio show on The Breeze. Whether you’re on your way to morning yoga or relaxing at home with a green smoothie, tune in and let us take you along for the ride.”
Stuff Director of Agency Markets Jaana Collins adds, “This is the latest step in Stuff Group’s comprehensive partnership with Chemist Warehouse. Teaming up with MediaWorks unlocks the power of a truly holistic omnichannel ecosystem of content and activations. With an audio offering on The Breeze, The House of Wellness will have even greater reach and impact, connecting with Kiwis at scale, wherever they are and however they consume their content.”
National distribution
The House of Wellness magazine is available at over 57 Chemist Warehouse stores across the country. Half a million copies of the magazine are distributed into Stuff’s national masthead titles across the motu every month as well as the The House of Wellness lifestyle hub on stuff.co.nz.
Paired with The Breeze audio and rova, The House of Wellness brand will now reach 3.9m or 91% of Kiwis (18-59)* in any given month.
Content Director – The Breeze Kris Edwards says, “We’re thrilled to be able to partner with Stuff to support them in sharing positive and aspirational wellbeing advice that I know will resonate with Breeze listeners.”
*Source: Nielsen CMI Q3 23 – Q2 23 July 24 Fused Potential 18-59 2,987,000
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