AUCKLAND, Today: Fletcher Living is shaking up the Kiwi home ownership scene with a fun, new tool for homebuyers to scout their perfect neighbourhood.
Their latest creation, ‘Pick a Patch,’ is a quirky 8-bit style game launched by South Island agency Plato. It uses animated questions to guide players toward a Fletcher Living community that fits their lifestyle.
The game features rich 2D pixel art and allows users to customise everything from family members to pets, setting preferences for urban or rural living and even hobbies.
As selections are made, the game animates these choices in real time, offering a personalised, interactive storytelling experience.
“We opted for an integrated game approach to give buyers a seamless experience, enhance content utilisation, and improve the game’s longevity and tracking capabilities.” – Will Dawber
Chris O’Brien from Fletcher Living raves, “Plato’s mix of creativity, technology, and data has made ‘Pick a Patch’ a hit. Our customers love it!”
Mike Walker, partner at Plato, notes, “’Pick a Patch’ is crucial for drawing in new customers as part of our digital marketing strategy. It’s about building long-lasting relationships using the synergy of digital tools and our brand.”
Will Dawber, Plato’s Digital Lead, adds, “We opted for an integrated game approach to give buyers a seamless experience, enhance content utilization, and improve the game’s longevity and tracking capabilities.”
Available on both desktop and mobile, ‘Pick a Patch’ is designed with mobile users in mind, ensuring fast load times and a seamless experience across devices. With first-party data collection, top-tier security measures are a priority to protect user information.
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