NAPIER, Today: “Can’t repeat the past? Why of course you can!” – Jay Gatsby, The Great Gatsby by F. Scott Fitzgerald.
FizzyPop in Hawke’s Bay is excited to keep rocking their partnership with the Napier Art Deco Trust for the Art Deco Festival Napier 2025.
This marks their third collaboration, with the event set for 13–16 February 2025. It’s a special year celebrating a century since The Great Gatsby and the famed 1925 Paris Exhibition, embracing a love for trains, planes, and automobiles. The campaign vibes with the innovative spirit of the Art Deco era.
Tickets are selling fast, attracting attention from Auckland, Wellington, Christchurch, and even overseas. It’s clear the festival isn’t just a local hit but a tourist magnet too.
“The Art Deco Festival is fundamental to Hawke’s Bay’s identity, and we’re delighted to continue working with the Trust to bring it to life,” says Kat Robinson, FizzyPop’s Key Account Manager.
“This year’s campaigns have sparked outstanding engagement, and ticket sales are already well ahead of forecasts. We’re incredibly proud of the strategy and creative behind this success and can’t wait to see Napier come alive this February!”
“Working with FizzyPop is always a privilege. Their strategic insight and creativity have been instrumental in helping us expand our reach and expand the festival’s profile nationwide.” – Matthew Bonnett
The campaign strategy is all about maximising reach and ticket sales with a mix of creative assets like animated banners, search ads, and videos tailored for platforms like YouTube, Meta, and TikTok. FizzyPop’s game plan involves clever media planning and innovative targeting to connect people with this iconic event.
“Working with FizzyPop is always a privilege,” notes Matthew Bonnett, Marketing Manager for the Art Deco Trust. “Their strategic insight and creativity have been instrumental in helping us expand our reach and expand the festival’s profile nationwide.
This year’s campaign has already outperformed expectations, and we’re excited to welcome visitors from all corners of New Zealand – and the globe,” Matthew adds.
Besides in-market efforts, FizzyPop helps the Trust beef up its data-driven strategies. From dynamic advertising to smart data tactics, the aim is to enhance engagement and attract a broader audience.
The Art Deco Festival is a key event in Hawke’s Bay, celebrating its rich heritage and architecture while boosting local tourism and the economy. It’s a major event that pulls in thousands of visitors and lights up the region.
FizzyPop: fizzypop.nz
Art Deco Trust Napier: artdeconapier.com
Art Deco Festival Napier: artdecofestival.co.nz
CREDITS
Agency: FizzyPop
Client: Art Deco Trust Napier
Marketing Manager: Matthew Bonnett
Director: Tom Young
Key Account Manager: Kat Robinson
Media Director: Iain Urquhart
Art Director: Kristen Curran
Lead Web Developer: Jerome Brown
Assistant Video Editor and Motion Graphics Designer: Charlotte Reid
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