NEW YORK, Friday: The New York Festivals Advertising Awards, in partnership with the African Cristal Festival, are excited to launch the first-ever NYF Cristal Village Award. This new category celebrates creative work that educates and inspires change.
Starting in 2025, the award will recognise creative brand and experiential work that champions positive change. It’s focused on campaigns that show widespread appeal, purpose, and promote cultural understanding.
A panel of esteemed jurors, led by Justin Thomas-Copeland of the African Cristal Festival, will evaluate the entries. They’re looking for pioneering work that makes a real impact.
Justin Thomas-Copeland said, “Creativity broadens horizons, excites, and educates, this collaboration with New York Festivals embodies that. I can’t wait to see the work.
“By submitting entries, agencies and brands will directly fund young African talent from across the continent to attend the African Cristal Festival in Morocco. It could be the spark to change their lives!”
“New York Festivals is thrilled to join forces with the African Cristal Festival on this exciting new initiative, one that celebrates purpose-driven creativity while empowering the next generation of talent.” – Scott Rose
The 2025 NYF Cristal Village Award Jury includes:
- Justin Thomas-Copeland, African Cristal Festival Chair, CEO & Founder, KINDRD Global, UK & Belgium
- Kwame Taylor Hayford, Creative Executive | Co-Founder, Kin, USA
- Andrea Diquez, Global CEO, Gut, USA
- Kofi Amoo-Gottfried, Chief Marketing Officer, DoorDash, USA
- Shobha Sairam, Global Chief Strategy Officer, USA
Scott Rose, President, New York Festivals said, “New York Festivals is thrilled to join forces with the African Cristal Festival on this exciting new initiative, one that celebrates purpose-driven creativity while empowering the next generation of talent.”
This award will honour creative work across any channel that educates, changes attitudes, and fosters social good. It particularly values efforts that bridge cultural divides and create a positive, widespread impact.
Eligible campaigns might focus on community engagement, new product launches with a social twist, climate action, health and wellness, disease awareness, animal welfare, or human rights.
Entry fees will help sponsor young Pan-African creatives to attend the African Cristal Festival in Casablanca, Morocco in September 2025. Both NY Festivals and the African Cristal Festival hope to inspire and transform young talents.
The early deadline for entering the 2025 New York Festivals Advertising Awards is February 28, 2025.
- For more info here: nyfadvertising.com
Share this Post
The post NYF teams up with African Cristal for a new creative award appeared first on M+AD!.