AUCKLAND, Today: Realestate.co.nz’s latest campaign is all about ditching the bad rental for a better one, addressing the many reasons Kiwis might want to level up their living situation.
Crafted by Droga5 Aotearoa, part of Accenture Song, this integrated campaign highlights realestate.co.nz’s rentals. It speaks to everyone from young folks moving out for the first time to families needing more space—whatever the reason, they’ve got a place for you.
The campaign uses clever placements and relatable scenarios to show realestate.co.nz as the go-to for rental woes. It’s rolling out across outdoor, radio, digital, and social platforms.
“I’m thrilled that our latest campaign and engaging new design approach makes finding a new rental exciting!” – Vanessa Williams
Vanessa Williams, Realestate.co.nz’s General Manager of Marketing & Media said, “In our latest work, we wanted Kiwis to know that our website and app isn’t just for buyers, it’s for renters too.”
“I’m thrilled that our latest campaign and engaging new design approach makes finding a new rental exciting! Maybe you can finally move away from your flatmate, who never washes the dishes, or move out from under your parents’ noses.”
Damon Stapleton, Chief Creative Officer at Droga5 Aotearoa, reflects on the project’s challenges. “The local real estate industry is a busy, cluttered one so we enjoyed the challenge of bringing some of the real reasons renters move to life in a way that will cut through the noise.”
CREDITS
Client: Realestate.co.nz
Creative Agency: Droga5 Aotearoa, part of Accenture Song
Post Production: The Post Office
Media Agency: OMD New Zealand
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