Omnicom Media Group agency OMD Worldwide, the world’s largest media agency network, has unveiled a new positioning: We Create What’s Next.
It is supported by a brand refresh — enabled by Canva — that features a contemporized version of its classic red logo.
“We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly: OMD is building on our global leadership position and legacy of innovation to reimagine how and where brands can win with consumers for the next decade,” says OMD CEO George Manas.
“It is our firm belief that doing so requires deep and unprecedented collaboration and co-creation between the agency, the client, and the marketplace, bringing forth the best that each has to offer. For our part, OMD will be leveraging Omnicom’s singular advantages in AI, data and technology; deep specialization in commerce, creators, and connected TV; and extensive experience in agency operating model innovation – all of which will be brought to bear in service of creative media solutions that help build our clients’ brands and grow their businesses”.
Market leaders
The new positioning was rolled out during a global event hosted by Manas, livestreamed to 14,000 OMD employees across more than 100 countries. During the event, Manas also highlighted OMD’s 2024 new business performance, which saw the network earning $ 1.8 billion in total new business (wins minus losses, including retentions) and adding Gap Inc., Michelin, AliExpress and Turkish Airlines among others to its client roster.
Nigel Douglas, CEO OMD New Zealand, says, “Locally OMD NZ continues to lead the market. The latest diagnostics report from RECMA shows that OMD NZ is leading the way with innovation, scoring more than twice as high as the nearest competitor. With a strong imperative on alpha/beta “Firsty’s”, OMD NZ has been creating what’s next for years, so we are incredibly enthusiastic about building on this new global evolution.”
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