Programmatic

Week of Feb. 3 Evening News Ratings: CBS Evening News Experiences Growing Pains

The second week of the reimagined CBS Evening News continued to see audience drop-offs in total viewers and the Adults 25-54 demo. Obviously, it’s a marathon and not a sprint for the evening news broadcast, which needs time for existing viewers to adjust to its new format. Maurice DuBois and John Dickerson are co-anchoring the…
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