Programmatic

Together’s trio of government appointments

Together has started 2025 with a trio of media planning and buying appointments by government entities.

Following successful re-appointment to the All of Government agency panel, the 2024 NZ Media Agency of the Year has welcomed new media planning and buying appointments from the Department of Conservation, Ministry of Education and Public Trust in the last two months. 

“We couldn’t be happier as a leading independent agency to be appointed to this trio of Government entities. Together was built to deliver great work, with great people, and we are delighted to be demonstrating our behaviour change credentials and creating positive progress in Aotearoa,” says Pen Brown, Managing Director – Media, Together

Empowering Aotearoa

Together’s partnership with DOC will see the agency support the department alongside Deloitte in their journey to protect and restore nature by mobilising all Kiwi to take action for nature. 

In partnership with Education Workforce, Together will be helping to identify and attract current and future teachers globally and locally in campaigns both in Aotearoa and in the UK, US, Canada and Australia. 

The Public Trust appointment is effective March 1 and to optimise brand and retail communications investment, through media strategy, planning and buying as the Crown Entity seeks to further increase the number of New Zealanders with wills, empowering all to build and protect their legacies. 

All appointments were made following competitive pitch processes. 

“We were seeking an agency partner dedicated to people, customer and business success with a proven history of innovation and delivering results. Together showed a deep understanding of today’s marketing landscape challenges and are proof of the benefits of challenger thinking in their category while offering a clear vision for the future,” says Lyndsey Francis, General Manager Marketing and Digital, Public Trust. 

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