Programmatic

Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming

Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood’s pre-eminent awards show returns to ABC for its 97th edition–and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It’s an evolution that…
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