Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
Now, anything from laxatives to lubricants can be picked up by a delivery partner.
To highlight this, the team at FCB Aotearoa and Green Cross Health created Awkboards — digital billboards that announce whenever one of 600+ Unichem or Life Pharmacy products has been picked up via Uber Eats. These billboards are powered by real-time purchase data and Lumo’s digital out-of-home network, popping up along the delivery route for all to see.
Creative disruption
Edwina Neilson, GM Marketing at Green Cross Health, says, “We wanted to let people know that their local Unichem or Life Pharmacy can help with a range of conditions, even the more sensitive ones. And highlight the convenience of ordering through Uber Eats in a way that was not only impactful but truly unmissable. The results speak for themselves — this campaign proves that creative disruption can drive real business outcomes.”
This partnership is the first time Kiwis users have been able to have these awkward products delivered via Uber Eats and they’re certainly making use of it.
Gastro relief products, condoms and pregnancy tests have been some of the most sought after orders.
Alan Jones & Angelo An, Creative Directors at FCB Aotearoa, add, “Let’s be honest. No-one enjoys being spotted picking up hemorrhoid cream. So it’s great now another human being can do it for you. We love this idea for its cheeky and smart take on that compelling benefit.”
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