Trade Me Property has crowned beachside suburb Pāpāmoa as the ‘Choicest Suburb’ in its inaugural ‘People’s Choicest’ Awards.
The awards were conceptualised and executed by brand activation agency Because NZ.
The Bay of Plenty location earned 136,000 public votes to be named the Choicest Suburb. To mark the honour, Trade Me Property and Because staged The Pāpāmoa Backyard Bash – a community celebration featuring a free sausage sizzle, burgers, ice cream, donuts, kids’ entertainment, local musicians, and classic games like tug-o-war and egg-and-spoon races.
Hosted by Harrison
The party was hosted by The Edge’s Harrison Keefe, who also broadcast The Edge Drive show live from the event. In January, Keefe, alongside fellow influencer, Nepia Takuira-Mita, embarked on a nationwide tour, visiting finalist locations and creating digital content to encourage public participation and social sharing.
Corinna Homer, business director NZ at Because, says, “The Trade Me Property’s People’s Choicest was an incredible opportunity to celebrate the everyday magic of Kiwi life. From engaging digital content to the grand suburb event, it had so many layers of fun and excitement. Seeing the community come together in Pāpāmoa to celebrate their win was the perfect way to wrap up such a dynamic activation.”
Shelley Smith, head of marketing at Trade Me Property, adds, “The Trade Me Property’s People’s Choicest began from a conversation about how Kiwi live in Aotearoa and what makes us so special. Since then the campaign has flourished into an overwhelming success. Because’s expertise and event execution made it truly shine. Their ability to bring our vision to life, capture Kiwi attention, and create a seamless experience from start to finish was invaluable.”
The inaugural Trade Me Property’s People’s Choicest Awards began last November and Kiwi were invited to nominate their favourite spots in seven categories including Choicest Suburb, Playground, Bush, Public Loo, Landmark, Dairy, and Local Legend.
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