Bettle–Associates has promoted Livio Godinich to the role of senior strategist.
Over the past six years, Godinich has made a significant impact at Bettle–Associates, bringing a blend of strategic thinking, technical fluency and relevant insight to every brief.
His prior research and tech development background – with a focus on product strategy and design – continues to shape his customer-centric approach to brand and marketing challenges.
Godinich has led and collaborated on some of the agency’s most complex and high-profile strategy workstreams across brand, communications, marketing, media, customer experience (CX) and UX.
Consulting on the trickiest challenges
His contributions have helped shape breakthrough work for some of the country’s most notable and disruptive clients, including Fonterra, DairyNZ, Ballance, Taxlab, Challenge Fuel and Advantage.
“Livio’s strategic toolkit has grown significantly over the past few years, and our clients are benefiting from his ability to consult on the trickiest challenges,” says Bettle–Associates managing director Will Peart.
“He works hard at his craft, he’s efficient in his execution and is equally comfortable in deeply technical conversations as he is in big-picture brand thinking. His promotion recognises his skill and leadership, but also his embodiment of the Bettle–Associates outcomes-focused model.”
“It’s a fascinating time to be part of our industry,” says Godinich. “There’s a lot of change and plenty of hype around new technologies, but the fundamentals of good commercial strategy remain unchanged. Our focus remains on deeply understanding our clients’ customers, and I look forward to building on these disciplined foundations.”
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