Cartology is rolling out a network of 150 full motion digital screens in the health and body aisles of supermarkets nationwide.
Health and body has been identified as a key category for shoppers: according to a Woolworths survey, four in five make monthly purchases from the health and beauty category while one in three are seeking information around the right product for them.
Cartology says its new screens add branded touchpoints in-store to connect and influence customers, while complimenting its omnichannel solutions to deliver greater impact for brands.
The first clients to advertise across the new network include Glowlab and Colgate Palmolive with campaigns live in market.
A powerful canvas
Cartology’s general manager New Zealand, Samantha Osborne says: “Our continued rollout of in-store digital screens, particularly in the health and body aisle, responds directly to customer needs within the category throughout their shop. We’re providing brands with a powerful new canvas to connect and inspire shoppers with full-motion, branded content at the precise moments of decision.
“This latest move for Cartology New Zealand’s in-store digitisation is not just about expanding the network; it’s about creating a more helpful and dynamic shopping experience for customers while giving our partners a meaningful way to influence and drive brand growth.”
Cartology’s national screen network includes the recently launched 180 department screens and its existing network of over 190 front of store screens.
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