BNZ and Colenso BBDO have launched the TotalMoney campaign to help Kiwis pay less interest, get ahead faster and become debt-free sooner.
BNZ says that while New Zealanders have long focused on chasing low fixed home loan rates, the TotalMoney home loan offers a smarter way forward.
TotalMoney allows customers to use savings and other pots of money, including their parents’ accounts, to offset the interest they pay.
“It’s designed to let customers hack their interest rate and take control,” says Amy Phillips, BNZ general manager marketing and design.
“It’s smart, flexible and easy to use. It gives people more control of their home loan which can make a big difference in the current economic environment.”
A mic-drop moment
“The challenge was clear,” says Hadleigh Sinclair, Colenso BBDO’s group creative director.
“We needed to show how even small pots of money, when connected, add up to something powerful. Realising so many customers were already doing this and effectively paying 0% interest on a portion of their home loan as a result was a mic-drop moment. It was a secret worth sharing.”
The campaign dramatises this with a creative thread connecting accounts for bills, budgets, a pet fund – even a parent’s retirement savings – all drawing back to the home loan. The metaphor resolves in a single promise: bring down your effective home loan interest rate.
The integrated campaign launched on August 24 across TV, OOH, social, digital, owned and internal channels.
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