NZME’s Imprint returns, with a panel of industry leaders set to judge the 2025 competition.
Now in its third year, Imprint encourages NZME’s agency partners and direct clients to demonstrate the impact of print advertising. From strategic ad placement to bold creative execution, it highlights print’s ability to build brand awareness and engage audiences.
The competition achieved international recognition this year, winning third place at the International News Media Association Awards for Best Idea to Grow Advertising Sales.
The 2025 judging panel features a diverse mix of creative, marketing and media experts:
- Amanda Palenski – managing director, PHD (executive judge)
- Matthew Pickering – GM marketing, ANZ New Zealand
- Ange Dunn – group business director, Perceptive
- Peter Vegas – freelance creative
- Katie Mills – chief marketing officer, NZME
Celebrate bold campaigns
Executive judge Amanda Palenski says she’s looking forward to celebrating campaigns that push the boundaries of what print can do.
“Print has a unique ability to connect with audiences in a tangible, trusted way – stopping people in their tracks. I’m looking forward to seeing work that demonstrates both smart strategy and brave, unique creativity.”
Mills adds: “Print remains one of the most effective, least distracted media channels. NZME’s recent ‘Affecting Effectiveness’ study shows how powerful it can be for cut-through and long-term brand impact. I can’t wait to see the innovative ways advertisers are bringing it to life this year.”
Eligible campaigns must be booked and run between July 1, 2024 and December 31, 2025. Entries are open now until February 20, 2026.
Judging will take place early March. The winning campaign will receive industry-wide recognition and win the ultimate New York experience prize for two.
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