JCDecaux has launched The Queen, a new digital large format billboard in Auckland’s CBD.
The new billboard is located on lower Queen Street. Positioned for both impact and effectiveness, it delivers extended sightlines, long dwell times and ongoing audience engagement.
JCDecaux New Zealand general manager Phil Eastwood says The Queen is a premium addition to the advertising company’s digital network.
“It demonstrates JCDecaux’s ongoing investment in delivering high-quality, strategically placed digital assets in high-attention environments across New Zealand. Its position at the heart of the city gives advertisers incredible exposure and an opportunity to create campaigns that are not just seen but remembered.”
The Queen is located less than 50 metres from JCDecaux’s installation on the QBE building, which is the largest billboard in Aotearoa. Together, the two sites provide significant coverage and brand-building opportunity in the city centre.
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