AUCKLAND, Today: TBWA\New Zealand has scored big at the 2025 APAC Effie Awards, nabbing one of only 12 Gold Effies across the region – and the sole Gold for New Zealand.
The winning work? 2degrees’ first-ever phone safety program, Good Tings. The campaign, Teaching Kids the Good and Bad Tings, was celebrated for its creativity and effectiveness in tackling a major issue for Kiwi families.
Catherine Harris, CEO of TBWA\New Zealand said, “This win is a huge testament to the bold, creative work we’re doing alongside 2degrees – work that not only delivers business results but also creates a positive impact for New Zealanders.
“To be recognised at this level, against the best in Asia Pacific, is something we’re incredibly proud of.”
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