Strategic marketing and creative agency MintHC has been selected by Te Pae Christchurch to lead the marketing campaign for The Art of Banksy.
The Art of Banksy is the world’s largest collection of original and authenticated Banksy artworks. It will be visiting Ōtautahi Christchurch from December 17, 2025, to January 27, 2026.
The exhibition features over 150 pieces, including prints, canvases and unique works by the elusive street artist, and has toured 19 cities globally.
Christchurch will be the final city in Aotearoa to host this showcase before the works go back to their owners.
Something for everyone
The Art of Banksy exhibition is a significant cultural event for Christchurch, says Te Pae Christchurch general manager Ross Steele.
“We are delighted to bring the work of such an iconic artist like Banksy to Christchurch and are grateful to ChristchurchNZ for their support to make it happen.
“Partnering with a respected and tenured local agency such as MintHC will help ensure we get the region excited with ideas that are imaginative and deeply grounded in audience understanding.”
ChristchurchNZ head of major events Karena Finnie says: “We are looking forward to working with Te Pae Christchurch and MintHC on this fantastic exhibition. It aligns really well to our vibrant and growing arts scene. Ōtautahi Christchurch has earned a strong reputation as a home for street art globally. The Art of Banksy exhibition helps creates a vibrant city major events calendar with something for everyone.”
What would Banksy do?
At the heart of MintHC’s campaign is a strategic provocation developed by strategist Lee Parkinson: What would Banksy do?
The agency’s pitch centred on generating interest through subversion. It mirrors Banksy’s signature style by favouring street-level disruption, non-traditional media and timely, high-impact moments designed to drive visibility and engagement.
MintHC’s commercial director Tim Jones says: “This campaign is the kind we thrive on – balancing daring creativity with precise strategy. Our focus is to increase awareness, create intrigue, and drive demand by using disruptive tactics that cut through the noise. The aim is to earn attention in ways that feel authentic to the spirit of the exhibition, while generating content and momentum at the same time.”
MintHC have planned programmatic digital out of home placements across Canterbury to maximise reach and awareness. This will also be supported by a balanced mix of digital, outdoor and broadcast channels.
In keeping with the theme, there will be plenty of unexpected moments and playful surprises, says MintHC.
The post MintHC welcomes The Art of Banksy exhibition to Ōtautahi Christchurch appeared first on stoppress.co.nz.